Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
B2B sales cycles are almost always on the spectrum of “lengthy” and “complicated”. This isn’t new news, but despite being completely commonplace, navigating this maze still stumps even expert sales leaders across sectors, industries and leadership methods. How can Sales … Read More
If you’re selling your product or service as if it is your buyer’s top priority, then yes, your prospects are likely tuning out. … Read More
Originally posted on Partners in EXCELLENCE Blog. The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. … Read More
There is a lot at stake for your content. It needs to generate leads and recognition in the marketplace. Content also needs to support marketing and sales initiatives throughout the funnel and pipeline. If content resonates with buyers and fulfills their … Read More
Better is better. Creating informational, engaging content helps empower buyers to research and make decisions. We’re educating buyers and moving them through our funnel. We’re helping them…. right? … Read More
Get to Know Your Buying Committees and Their Buyer Group How often have you had a deal stall because someone you didn’t know was involved in your deal showed up late in the process and derailed your deal from closing? Or … Read More
Can you really talk about something as “way back when” when the “back when” is really just 20 years ago? Well, you can when something as significant as the rise of the internet sits in the divide. So here we … Read More
Product planning as an activity is more art than science. Requirements pour in from various quarters – customers, prospects, partners and internal sources. … Read More
B2B buying cycles are more complex than they used to be. With an average of 5.4 Buyers in a collaborative purchase decision, it’s no surprise that Demand Gen Report’s 2016 Buyer’s Survey revealed that over half of those surveyed said purchasing … Read More
Developing a content journey to support your Buyers Journey— as well as your Sales team’s needs— is a task that requires research and planning. Below are best practices for building an effective plan. … Read More