Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
Product planning as an activity is more art than science. Requirements pour in from various quarters – customers, prospects, partners and internal sources. … Read More
In our post, The 11 Key Components of a First-Class Content Brief, we define the key components your content brief should have in order to guide the strategic planning, production, and use of content assets. But what does a detailed, buyer-centric … Read More
License: Creative Commons 3 – CC BY-SA 3.0 When it comes to briefing industry analysts, I’m not sure which is worse – the crickets when an analyst is bored to tears, or the pokes when you’re missing the boat. … Read More
Whether you’re shopping online, looking for a movie to go see, or thinking about trying out a new restaurant, you likely almost always do one thing before taking the plunge: read reviews. Why? Because you trust real-life testimonials more than … Read More
Last Wednesday we co-hosted the San Francisco Go-To-Market Leaders Meetup with HighWire PR, where a panel of senior product marketers discussed the role of Product Marketing in shaping conversations with prospects and in supporting Sales. Moderated by TIRO Communications President and … Read More