Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
The daily pace of marketing has accelerated to a break-neck, frenetic state. Today’s world is an always-on, hustling-bustling, interrupt-driven, multi-tasking landscape of digital devices, content and apps. … Read More
There’s often a slow burn of conflict between Sales and Marketing teams. The hottest issue is usually: Are we getting good leads? … Read More
“I’m just too busy executing to take on this buyer strategy work.” Sound familiar? This is something I have heard many times in the last year. And the funny thing is, it is almost immediately followed by a statement like, “I really wish … Read More
Bring up “content inventory”, “content audit” or “content matrix” with content marketers and be prepared for passion, disagreement and debate. … Read More
Successful marketing of any kind, whether content marketing, search marketing, account-based marketing, etc, all has one thing in common; success requires knowing your buyers. … Read More
License: Creative Commons 3 – CC BY-SA 3.0 When it comes to briefing industry analysts, I’m not sure which is worse – the crickets when an analyst is bored to tears, or the pokes when you’re missing the boat. … Read More
Most of us have seen study after study indicating that many marketers are disappointed by the results of their content. It’s frustrating. You spend significant time writing the asset, it’s typically well produced, and it has something interesting to say. … Read More
Don’t live in the dark. And don’t take guesses. Your marketing initiatives – from creation to execution to the technology you use – require quite a bit of investment. So to make the most of those investments, put time into … Read More
Although we all know it’s easier to talk about ourselves, that’s not going to quite cut it in today’s marketing and selling environment. Today’s successful B2B marketer is buyer-centric. Rather than simply focus on selling a product, they focus on … Read More
It’s almost Halloween, and you know what I find spooky? That 93% of B2B marketers say they are using content marketing, while only 42% believe it’s effective according to CMI. [Click to Tweet] Why is there so much content out there … Read More