Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
As a marketer, you know that one of the toughest things about your job is coming up with ideas to create content – let alone come up with content ideas that you confidently know will be valuable to your organization … Read More
We don’t usually speak of Content Marketing and Software Development in the same sentence, but they actually have some things in common, the biggest of which is how run “the factory.” For content marketers, it’s the content factory and for … Read More
The B2B buyer’s journey has changed. Today, buyers have much greater access to information, read an abundance of content, are active in social networks, are always connected, and are more educated than ever before. So how does this affect the … Read More
The stages of the buyer’s journey typically include: Discovering, Learning, Choosing, and Procuring. … Read More
I recently had the opportunity to speak with Kim Zimmerman, Managing Editor at Demand Gen Report, for her article “Content Gap Analysis Becoming Bigger Priority For Marketers.” … Read More
For content to successfully engage and convert B2B buyers, it must tell the entire story of a company. Only then will content connect with buyers in all the ways they need to be throughout their long buying journey. But there … Read More