If you were to survey sales professionals—from reps to managers to operations folks—you’d find that a majority admit to using spreadsheets for forecasting and analysis. This is true even when they have access to other tools and are required to … Read More
Akoonu Blog
Blog: Thoughts, Tips and Tricks
No Research? No Prospects
They say first impressions are everything. Yet spray and pray, numbers games and overly templatized outreach is rampant in account-based selling. … Read More
What did you say? 5 Steps to Better Listening
How can we listen better? Listening is arguably one of the most important skills in life. And for sales reps, the ante is even higher. Understanding what prospective buyers are saying—and what they aren’t saying—makes or breaks a sales reps ability to solve problems. … Read More
Does Sales Care About Buyer Personas?
Sales teams have long been taught to focus on finding their champions, influencers and decisions makers. That’s why they read Challenger and other methodologies to help them learn to identify and engage the right people, in the best way and … Read More … Read More
Can Revenue Ops Fix Forecasting?
Forecasts are notorious for guesswork and being difficult to predict accurately. … Read More
6 Practical Ways to Make Deal Reviews Constructive
Why do some sales reps love fast cars? So they can speed quickly away from frustrating meetings with their manager. … Read More
Buyer-Centric Selling
Being buyer-centric isn’t always natural to Sales. After all, Sales is working towards its own goals with defined processes and systems. So how can Sales find balance between their own needs and their buyers? Let’s take a look. … Read More
Sales Opportunity Management Defined
In recent years, the SalesTech Landscape has exploded. Many of these new products aim to add value to sales reps. … Read More
Revenue is Your Job
And it’s mine too. Revenue is becoming everyone’s responsibility, and it’s time to think holistically about the revenue cycle. Revenue Operations is Changing Sales, Marketing and Success Teams As You Know Them. … Read More
The Secret to Successful ABM
Putting Account-Based Marketing strategy into action requires forward-thinking, technically minded sales & marketing operations all-stars. These sales and marketing ops roles have become the right-hand person of sales and marketing leaders. … Read More